What the licence allows
One purchase covers unlimited projects, including paid client work, and you keep it. What you cannot do is resell the template itself.
Buying a template gives you a licence to use it. One purchase covers:
- Unlimited projects. There is no per-site or per-seat limit.
- Client work. You can build a site for a paying client with it, and charge whatever you charge.
- Keeping it. No subscription, no expiry, no seat count. Modify it however you like.
What it does not allow
You cannot resell or give away the template itself as a template, a starter kit, or a theme. You also cannot include it in something whose main value to the buyer is the template rather than what you built with it.
The line is straightforward in practice: selling a website you built is fine, selling the building blocks is not.
The free templates work the same way, for unlimited projects, at no cost.
Still stuck? Email [email protected] and say which template and what you expected to happen.